For injury-law firms MK Allan and CCL, every lead is potentially a high-value case — but intake is time-sensitive and slow follow-up means lost clients. We built an AI agent to qualify inbound enquiries and revive dormant ones, and to streamline the backend client-care process.
The challenge
Inbound enquiries weren’t always being qualified or followed up fast enough, and a backlog of dormant leads sat untouched. Manual client care and intake admin were eating into the team’s capacity to take on new matters.
What we built
An AI intake agent that qualifies every inbound lead and routes the high-value ones immediately
Proactive outreach that re-engages dormant leads sitting in the database
Backend automation to streamline client-care workflows and reduce manual admin
Seamless integration with their existing systems and data-handling requirements
The results
An estimated $700k added to the pipeline — with no extra headcount
Faster, more consistent qualification of every inbound enquiry
Dormant leads systematically revived instead of forgotten
Backend processes streamlined so the team can focus on cases
In their words
Whitehorse AI has been an excellent partner. Their team helped us streamline backend processes and improve our client care systems with seamless automation. The support has been responsive, solutions well-thought-out, and the impact on efficiency clear.
Mohammed Kheir
MK Allan Lawyers
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