Jim's Group is one of Australia's largest home-services franchises, with thousands of franchisees fielding a constant flow of customer enquiries. We've partnered with their Bizza division for 5+ years, building and refining the AI and automation systems that sit behind their lead engagement and franchise operations.
The challenge
With enormous enquiry volume spread across the network, leads were slipping through the cracks — slow follow-up, inconsistent messaging, and no reliable way to re-engage customers who didn’t convert the first time. Every missed follow-up was lost revenue for a franchisee.
What we built
An AI brain: a private knowledge base built on the business’s own information, so the team and the AI systems work from the same source of truth
Automated lead engagement that responds to new enquiries instantly, around the clock, before they go cold
AI follow-up sequences that re-engage dormant and unconverted leads with personalised, on-brand messaging
Operational automations that reduce manual admin for franchisees and the head-office team
Continuous tuning over 5+ years as new services, workflows, and edge cases emerged
The results
Over $2.2 million in additional earnings generated across the network
One AI brain the team and every automation draw on, instead of knowledge scattered across people and systems
Tens of thousands in extra monthly sales for individual departments
Faster response times and consistent follow-up at a scale humans couldn’t match
A 5-year partnership that keeps expanding into new services
In their words
His cutting edge knowledge of software systems has increased my department's sales by tens of thousands each month. He is very innovative, performance driven and has great attention to detail. I have no hesitation in recommending Alex and WhiteHorse to anyone looking to expand their customer base or re-engage current customers.
Meaghan Briant
National Head of Bizza Australia (Jim's Group)
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