How We Increased Response Rates by 500% for Jim's Group

In this video, I show you how we increased the response rate by 500% for the Jim's Group through their Elite Visa program, which connects local contractors with extra leads on a pay-per-lead basis.

The Problem: High Friction Automated Messages

Initially, the outreach was super automated—a simple message like "Hey Bob, call 1-300 if you'd like more work." The person would have to call and inquire themselves.

The issue? People often don't have time to call. They forget. The onus is entirely on the customer, and there's a lot of friction.

The Solution: Conversational AI

We replaced that with our conversational AI that takes leads through our discovery, qualification, value-add, and invitation sequence. The result? A 500% increase in conversion rate.

It starts simple: "Hey Bob, are you interested in more work?" Super conversational, low friction. Most people are open to more work, and if they respond, they go through a personalised conversation with our AI.

The Full Sequence in Action

Our AI moves through the complete sequence: discovery, qualification, value-add, and invitation. Here's a real example from the campaign:

• Initial message didn't get a response—AI sent a personalised follow-up exactly 48 hours later
• Follow-up: "Hey, we felt someone in your area. Would you be interested in seeing what you might be eligible for?"
• Customer responded positively, AI moved to qualification
• Tied the customer's pain point (pest control work) to the product (Visa)
• Dynamically pulled available calendar times and booked them in

99% Show Rate with Smart Reminders

We send reminders one hour and ten minutes before each appointment. Over a 30-day period, this resulted in a 99% show rate. Generally, we maintain 90%+ show rates.

The result: Sales teams only speak to qualified prospects—people who pass their qualification criteria. This has led to a significant increase in sales over that time.

Questions about implementing conversational AI for your lead engagement? Reach out and we'll walk through how it could work for you.

Cheers,

Alex